A Joint Venture Model is one where an international entity enters into a joint venture with a local entity to create a new entity that acts as a master franchisee. This Master Franchise takes care of the operations of the international brand in the country. The local partner has a deep understanding of the country, and of its consumers, in addition to this, they also provide real estate to the international brand. With effective and substantial help from the master franchisee, the international brand can scale faster in the country. A Master Franchise can operate in a similar way wherein they can open its outlet or can have an agreement with a sub-franchise which will open outlets.
All the Franchises must follow certain specific brand rules so that the customer expectation is never broken. Hence, the power of the franchisees must be limited but not restricted. They should be given the authority to act immediately if things go wrong and afterward they can inform the brand.
Since 10 years of operations in India and Malaysia now we looking to expands our outlets across 13 states of Malaysia. For franchise related quiries you can reach out to us at