A Joint Venture Model is one where an international entity enters into a joint venture with a local entity to create a new entity that acts as a master franchisee. This Master Franchise takes care of the operations of the international brand in the country. The local partner has a deep understanding of the country, and of its consumers, in addition to this, they also provide real estate to the international brand. With effective and substantial help from the master franchisee, the international brand can scale faster in the country. A Master Franchise can operate in a similar way wherein they can open its outlet or can have an agreement with a sub-franchise which will open outlets.